Mount Gay Rum Re-Brand

The Rebranding of Mount Gay Rum included developing an illustrated world of elements referencing the woodblock printing that was popular when the rum made its debut in 1703, The re-brand included a full outdoor campaign, new bottle labels, a website and an animated anthem film celebrating the history of the brand.

Creative Direction by Chris Rubino
Copywriting by Bryan Johnson
Illustration by Tricia Kleinot
Animation by Sean Donnelly & Craig Lacombe
Production by Radical Media